At Planet Dog, our dogs are our best friends. We love to romp, fetch and play with them. We love to outfit, pamper and groom them. They are close to our hearts and help make us whole. In addition to being our best buddies, our dogs give back to us in countless ways. They give us wet kisses when we walk through the door, they listen when we need to talk and comfort us when we aren’t feeling well. We all know dogs have a natural capacity to make us feel better, cared for and unconditionally loved. But when working for people in need, they are capable of so much more. They visit sick children and the elderly in hospitals and uncover landmines in war zones. They alert a deaf person when someone is at the door and locate hikers lost in the mountains. They find help when their person has a seizure and assist police in dangerous patrols.

Therapy dogs. Service dogs. Search & rescue dogs. Bomb sniffing dogs. Police dogs. Planet Dog celebrates all “working” dogs that are enhancing and saving human lives.

The mission of the Planet Dog Foundation is to promote and celebrate programs in which dogs serve and support their best friends.

Foundation Goals

• Increase awareness, interest and support nationwide of programs in which dogs work to help people;

• Promote activities and programs that bring humans and dogs together in mutually beneficial ways;

• Build partnerships with local, national and global organizations to carry out the mission of the Planet Dog Foundation;

• Support grantees with financial, strategic and networking support;

• Respond to emergency situations that impact humans and animals as they arise;

• Support and encourage like-minded organizations with product donations.

To fulfill this mission, PDF has a number of program activities designed to bring out the best in those programs that use dogs in their work helping people.

The Evolution of Planet Dog’s Philanthropy.

From the first conversation about building a company to be the planet’s source for all things dog, Planet Dog’s founders knew they wanted to build a socially responsible company that both celebrates and enhances the lives of dogs and their people, but one that also improves the world around them by giving back.

In 2000, the company founded Planet Dog Philanthropy, a 501(c)(3) grant-making organization with an ambitious agenda: to fund creative and effective programs working for the environment, animal welfare, and education. Planet Dog Philanthropy was conceived to give back and help our earth, our animals and our children through inventive and progressive grantmaking. The overarching goal was to generate knowledge, develop new solutions to problems and promote activities that strengthen our communities.

Since 2000, Planet Dog Philanthropy has awarded 21 grants totaling more than $75,000 to better the world around us. Because of limited resources, grants were targeted only within New England. Awards across these three focus areas enabled small, innovative programs to move to the next level and grow. In 2005, the PDP Board of Directors engaged in a facilitated strategic planning process to look back over the previous 5 years and assess where the organization wanted to move over the next 5 years.

The Board of Directors emerged from this process with renewed energy and clearer sense of mission and purpose. The goals from the earliest days of the charitable giving program were to eventually expand the grant program nationwide, and to make the maximum impact with the limited resources available from a small, but growing company. In order to do this, the Board decided to re-focus the grantmaking priorities in order to expand the program to the national level.

As a company that celebrates all things dog, and that is supported by customers who cherish their pets, it made perfect sense to focus our philanthropy to support the many ways in which our dogs enrich our lives and give back so much to people in need. We are extremely proud of Planet Dog's first 5 years of philanthropy, and the groundwork we have laid in innovative corporate giving, active learning, and careful reflection. We are extremely excited to build upon this foundation of giving with the Planet Dog Foundation.

To see the programs we are proud to have supported in the past, click here.

Click here to learn more about:

Grantmaking

Grantees
Product Donations

Tribute Program
Give

News

Events

Resources
Contact Us
Shopping at Planet Dog